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Pillow Talk Will Never Be The Same – The Screaming Pillow Provides Relief for the Over-Stressed

Business Wire, Nov 12, 2009

BOSTON — Taking a page out of her own experiences, laid-off communications
professional Gabrielle Yetter has launched the Screaming Pillow.

Yetter, who created the concept after losing her sister and nephew in a
fatal car accident, sees the Screaming Pillow as a 24/7 source of
immediate stress relief.

We know that screaming relieves stress and reduces tension. The
Screaming Pillow allows you to let it all out without scaring the
neighbors, says Yetter, founder of The Brightside Group, Inc, the
company she formed earlier this year.

The pillow has a colorful screaming face on one side and the message
on the back: When you just have to let it outPlace face here and
SCREAM!

Attached to the pillow is an instruction card which tells the user to:
1. Focus on the source of your anger and frustration; 2. mobility vehicles Muster up all
the emotion you can; 3. Place face in pillow and SCREAM LIKE CRAZY!; 4.
Repeat steps 1 thru 3 until exhausted or smiling; 5. Thank your pillow
by giving it a big hug!

Everyone has something to scream about these days, says Yetter. But
Ive always believed in silver linings so the Screaming Pillow is my way
to help others look on the bright side.

Despite its whimsical nature, the idea for the Screaming Pillow was
inspired by Yetters family tragedy when Yetters mother was counseled
by a therapist to scream into a pillow as an outlet for her grief.

Earlier this year, Yetter was laid off from her corporate job, providing
her with the opportunity to launch The Brightside Group